Change By Doing.
How It Works: Gaming Change.
Optimize every dollar using behavioral economics. Fine-tune incentives to what moves your employees. Engage them to maximize support and impact.

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About Us.
Gaming Change.
Tim O'Keefe
Founder, Gaming Change
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As the CMO of a premier global litigation firm, Tim realized that the success of any go-to-market strategy his team conceived (no matter how brilliant it was!) rested on the behaviors of the partnership. And their strongest motivation was likely the same as yours: their perceived self-interest. This insight sparked an obsession with behavior change and incentives, which led Tim to design and implement a comprehensive strategy to align the behaviors of the partners with the firm's business model. The results, in terms of savings and value-creating behaviors, were truly transformational. Inspired by this in-house experience, Tim started Gaming Change to provide other executives with new tools to make it easy, low-risk, and engaging to design incentives to mobilize their people.