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Play the Right Game

We help professional service executives incentivize behavior change to deliver transformation and growth. Minimize risk and accelerate action

by gaming out how you'll succeed–and fail–from the start.

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Know What Game You're Playing.

Whether you're looking to transform sales, operations, or culture, hidden incentives likely are (or will be) getting in the way. These stubborn incentives help explain why 70% of change initiatives fail.

 

When we map out your incentives as an interactive game, using behavioral economics, you can visualize your endgame: if your initiative is going to fail, we'll help you predict why–in the first, 30-minute call. â€‹

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Change It. 

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Once you know what game you're in, you'll learn how to change it: you can change the players, the rules, or the payoffs.

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When your employees play the game, you'll optimize the change you're designing, and they'll embrace it. Because change "sticks" when the people who will deliver it, help design it. 

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Transform By Doing.

About Us.

Tim O'Keefe 

Founder, Gaming Change

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As the CMO of a $200M global litigation firm, Tim realized that the success of any go-to-market strategy he helped conceived (no matter how brilliant it was!) rested upon the behaviors of the partnership.

 

This insight (as well as a past life as a change consultant) sparked an obsession with behavior change and incentives, which led him to design and implement a comprehensive strategy to align the behaviors of the partners with the firm's business model. The results, in terms of savings and value-creating behaviors, were truly transformational. 

 

Inspired by this in-house experience, Tim started Gaming Change to provide other executives with tools, grounded in behavioral economics, to diagnose, design and scale behavior change–and take the risk out of transformation. 

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Game It Out.

How It Works. Gaming Change

01.

Choose a specific behavior to change.

02.

Map employees' choice to a game.

03.

Design ways to change the game.

04.

Launch new incentives.

05.

Measure the results (behaviors changed).

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